Since the lockout the NHL has made a major effort to increase its fanbase through intense marketing. I always thought the late 90's promo for "The Coolest Game on Earth" was cool enough. But the league has really stepped up its game in recent years. Check out some of the best.
Ovechkin Orders Room Service for Crosby
Is This The Year?
Fantasy Role Playing
And for good measure...one of my favorite old ones (sorry for the bad quality)
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